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James Holzherr

Business Development Director

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James has vast knowledge of working within the recruitment industry gained through over 21 years in business development, servicing, and staff management. Dedicated to excellence and constantly strives to set new standards within the marketplace. James prides himself on his commitment, and no-nonsense approach, always confident that he can match the candidates and clients perfectly. James can be contacted 24 hours a day, ensuring peace of mind to his clients.

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Jelena ( Jay ) Coulter BA (Hons)

Business Development and Operations Support

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Jay joined the Richards Events team in August 2023. Jays background is in Business Development, complex Project Management and Sales, she is keen to fully understand customer challenges, help to design bespoke solutions to solve problems and ensure we deliver outstanding services and ROI. Being SIA DS qualified, Jay will be attending events and working on the ground to understand fully what needed to ensure that the events run smoothly.

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Kevin Frowen IOSH

Operations Manager

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Kevin is responsible for manning, organising, and delivering our portfolio of events. From a military background, Kevin has worked across a variety of events from racecourses to music festivals, sporting events, manned guarding and static and mobile security sites.  Kevin's role is to ensure that we have the right people in the right place at the right time and enjoys nothing more than "getting stuck in" to events and being out on the ground with the team. Kevin lives in Berkshire so he's well located to service our London and southern clients

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Richard Trinder FBII, Nebosh

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A very experienced Event Manager, Richard has been in the security industry since 1993, he is a qualified safety officer and has carried out that role at The Royal Windsor Horse show, Ascot, Epsom Henley Regatta and also at multiple car and bike events over the years. Richard is equally comfortable either out on the ground at events or running the control room. Richard has the ability to run all size of events and is a real problem-solver. 


Rosie Early

Office Administrator

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Rosie's role is to provide administrative support to the Security Team and also work alongside the team in the field at the events. Rosie has an extensive experience as Activities Coordinator within the Healthcare industry and never shies away form a challenge. Rosie lives locally and loves dancing, travel and playing music. Becoming a qualified SIA professional and working within the event industry is something that Rosie is striving to become very good at. 


Margaret (Mags) Holzherr

Payroll and Accounts Manager

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Mags comes from an e-commerce background, creating her brand of cosmetic line. Her role includes making sure the company is compliant with HMRC and statutory regulations. She also analyses financial data and budgets working closely with the directors while managing cash flow.  Mags completes all payroll and pension duties in-house along with the general running of the company accounts. ​If you have an invoice query or need to update your payroll record contact Mags.


Sue Richards

Managing Director

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Sue has over 40 years of recruitment experience, 22 years of Events experience, and a hands-on approach, actively working with all our clients. Sue believes the success of any business lies in the experience, enthusiasm, and commitment of its staff and actively encourages new ideas and change. This enables the business to offer solutions to problems where others fail and ultimately gives peace of mind to our clients. Sue can be contacted 24/7, allowing for greater flexibility with any situation.


Vic Richards


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Vic was a qualified engineer with over 37 years of experience. His background has included working for the Bayer Group as a site manager for a number of years. Vic has worked in the Events services business for 20 years and is accomplished at leading from the front line while liaising with clients. As well as being SIA qualified, Vic enjoys strong relationships with all our clients and always ensures the highest service levels are maintained. Vic has a no-nonsense approach and is well respected by his team.

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Barnaby Frowen  BA(Hons)

Operations Assistant

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Barnaby joined Richards Events in 2021 as a Door Supervisor. Having worked in events since 2017, he has gained a wealth of experience in the industry, recently graduating from the University of Plymouth in 2023 with a BSc in Business Management. Barnaby now helps to supervise many of our events in London and the South East during the busy period, certifying that security and stewarding staff are correctly positioned and ensuring the best possible service is given.

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Richard Brown

Event Supervisor

Richard joined the team in November 2022 for the Winchester Christmas Market. From a military background, Richard has since become an integral part of the Management team and has overseen a number of events demonstrating his very professional approach and calm persona. He fits in perfectly with our culture. Richards has 2 children and he enjoys getting away in his campervan to find hidden gems, kayaking and playing football.

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